#2 WELLEDA 70'

City: Fez 

Era: 70’ 

Material: Damask fabric

Storytelling

Welleda, a stunning kaftan from the 1970s, was discovered in the historic city of Fez. Crafted from opulent Damask fabric adorned with silk threads, it boasts a textured, voluminous feel. The fabric itself is a rich black with delicate silk blue threads and mesmerizing electric blue floral artistry. This unique kaftan embodies the spirit of Bouchra, a woman who was a symbol of elegance, creativity, and timeless style. 

In the heart of Fez during the 1970s, Bouchra's Welleda kaftan was a work of art that celebrated the city's rich cultural heritage. The textured Damask fabric, enriched with silk blue threads and vibrant electric blue floral art, was a reflection of the city's unique blend of tradition and artistic innovation. Bouchra was known for her impeccable fashion sense and her presence at cultural events and social gatherings, where her kaftan became an icon of the era's elegance and creativity. 

As Yedder reimagines Welleda, it pays tribute to Bouchra's appreciation for Fez's unique culture and the artistic style of the '70s. With every stitch, this kaftan tells the story of a woman who celebrated the city's beauty and immersed herself in its tapestry of tradition and artistic expression, inviting you to step into the world of elegance and cultural vibrancy that defined that era. Welleda beckons you to immerse yourself in the enchanting and creative charm of Fez during the 1970s.