#14 AHMAR 70'

City: Marrakech

Era: 70’ 

Material: 100% silk

Storytelling

Ahmar, a magnificent kaftan hailing from the bustling streets of Marrakech during the vibrant '70s, has a tale woven with the vivacity of a woman named Amina. Amina was a trailblazer, known for her unwavering passion for Moroccan art and her commitment to preserving traditional crafts. 

In the heart of Marrakech's bustling souks, Amina could be found, advocating for local artisans and nurturing their talents. Her Ahmar kaftan, with its bold and striking patterns, reflected her determination and flair for making a statement. Amina's fiery spirit and love for Moroccan culture were contagious, and her kaftan became a symbol of her unwavering dedication. 

Now, as Ahmar is revitalized by Yedder, it carries the indomitable spirit of Amina, inviting you to embrace the boldness of Marrakech's past. With each thread and stitch, this kaftan embodies Amina's love for tradition and her unyielding commitment to celebrating Moroccan artistry. Ahmar beckons you to join the journey of rediscovery and relive the vivacious spirit of Marrakech in the 1970s.